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42st Annual CES Explained
Mark Anthony
The Vegas Tourist
07/01/08
For some people, Christmas comes in December.  That time when you can live out your fantasies and dream about the things you want and to have.  For me, that time is the first weekend in January.  That would be the week CES invades Las Vegas 

For four days every January, this town becomes Geek Central.  Everybody that is anybody in the world of consumer electronics, or wants to be,  hits town for 4 days. Filling the streets, the hotels, restaurants, shows and cash drawers...  Its our after Christmas, Christmas...

After a cold and slow December...  The famine of winter is replaced by the feast known as  CES.  The Consumer Electronic Show (CES) is one of the largest conventions in the nation, and the largest to hit Vegas every year. 

Just how big is this? 

Hmmm.... Imagine this ....
1.4 million square feet of convention space.  Spread over 3 locations
Not including off site hospitality suites, vendor showcases and private events.
Approximately 140,000 attendees with close to 2,700 Exhibitors.

That's a lot of convention.  It takes 300 busses to move the people from all the hotels to the events.  Plus almost every limo, town car and hummer you can find, has been rented.  Wait for a cab can be up to 2 hours.  If it has wheels and can move people, I am sure, it is being used somewhere for the show!

Temporary staffing agencies scramble each year to fill thousands of jobs. Everything from dispatchers to runners to models to water boys to human billboards.  

With this many people, many executives and those with fat, beginning of year expense accounts, the boost to the local economy in gaming and non gaming revenue is massive. 

Setting up the convention space begins three weeks prior to the start of the event. Even by Las Vegas standards, this is a large convention.
 


People and booths for as far as the eye could see There is no way to adequately see the entire convention in 4 days. 

You need to plan what you want to see, who you want to meet and where you are going, before you go.

 



The City During CES
If you plan to be here that first weekend in January, you need to plan months in advance. Hotel rooms?  Not only do the rates go up, but the best rooms are booked by the attendees annually before they leave.  So book early and expect sticker shock.  Want to see a show?  Have a nice dinner at a restaurant?  Good luck getting last minute reservations for anything.  Even  the Chairman of the Board, Ol' Blue Eyes himself  couldn't pull that one off during CES!!

What will you see at CES?
You will see nothing unless you have a badge. And to get that, you need to be a member of the trade.  CES is absolutely closed off to the public because what's in here may scare off the average consumer.  (Just joking)  Truth is, some of what is shown here could, if seen by the general public, scare them!!  The technology and where it is all going is amazing. Fascinating, yet scary.

Put it this way... Anyone walking into this event, with anything electronic that's more than 6 months old, felt like a dinosaur. Five megapixel camera phone?  Sorry, that's from the stone age. Here sample this 10 megapixel, office in a phone, do everything but the dishes, phone. 

This is where the manufactures, distributors, buyers and sellers of anything consumer electronics, come together to show off their new toys and technology while talking about tomorrow and what's on the drawing board.

What the consumer may take as science fiction or fantasy, is real and in here somewhere.  Some of the products showcased here today, will not be in your hands for another 2-3 years.  Or never.  Yet the technology displayed here will find its way into your everyday gadgets, into your home, business, car or toy within months.

Here is an example:
That new plasma 64" plasma screen TV you got for Christmas??  Yea, whatever... That's sooo 2008...  How about a 108" flat screen that weighs less and will cost less than your 64"?  Plus it is connected to your cell phone so that you can program your TiVo from on the road?  Hmm...

You can watch CSI and Law and Order at the same time, while checking on the microwave in the kitchen that's cooking dinner and stealthily check on jr. who is at the library across town, all without ever leaving  your massage fingered, blue tooth enabled recliner with built in alarm clock with 5 settings.  During a commercial break you can  listen to an audio update on your voicemail, sent to you by your car.  Telling you how its feeling and how many miles your daughter drove it today.  Complete with average speed and how many different doors were opened or seats sat in....  How is that for technology?
 
This is heaven on earth for the Geek and Gadgets freaks of the world...
And it Happens every year!