She was still getting paid $2K a year

Las Vegas Mobile Billboards

If you have spent any amount of time on the Las Vegas Strip the last twenty years or so, I am pretty sure you have seen the billboard trucks advertising escort services. Or the “Girl to your room in 20 minutes” enterprises. The photo posted here is one of the more popular ones and it has a little story to it.

Thirty Years and Still Working

First, did you know the image is over 30 years old? Still being used and apparently working. It’s from either 1989 or 1990. All three models were actual escorts working for the service they were advertising. Each of them was offered $2,000 for the one-time shoot.

Two girls signed the model release form, took the money, and were out of there as soon as the shoot was complete. The one in the middle, she knew the images were worth more than the one-time fee she was being offered. She wanted a better deal.

Before signing her release form, she asked to be paid annually, not just one time. The owner of the agency agreed. I found out in 2005 that she was still getting those yearly checks while raising her three daughters in Colorado!

How I know

One early morning when I was chauffeuring on the Las Vegas Strip, I was sent off to one of the gated communities in Las Vegas. My client needed us to run to the airport, pick up a friend, and bring him back to the estate—a simple run.

He was not what I was expecting from such a wealthy, gated neighborhood. Definitely younger than the others I have picked up there before. His dress didn’t match his social status, that was for sure. He was very relaxed in his jeans, t-shirt, and sneakers.  Meeting him, my mind went straight to an image of the comedian George Carlin.

Why George Carlin?  Because at about the same time as this was happening, George Carlin was a resident of Las Vegas and was making news because of his casual dress and his audacity to be out in public ( gated community) dressed like that. On top of dressing like that, he was caught changing the oil in one of his classic cars in his own driveway!!  A clear violation of community standards if there ever was such a thing!

He just didn’t fit his surroundings, and he seemed to like being the gated community rebel! It might also be the fact that his female partners who joined us on the ride were a couple of hot ladies like him; they were not exactly dressed for the community picnic. Even by Vegas standards!

The drive to the airport, as I remembered it was pretty casual as well. After meeting his friend at baggage claim, they decided breakfast was in order. So we had a change of plans, and I was now booked for the entire day instead of just the airport run.

That was followed by him handing me my tip in case he forgot later.  He rolled off three fresh and crisp C notes from his pocket.  (3 one hundred dollar bills).  This would be on top of the already built-in 20% tip for the all-day rental.  It was a nice day all the way around!

Sitting in the best restaurant on the Strip, the Peppermill, we had a corner booth to watch all the action inside the restaurant as well as a good shot of the traffic on the Strip. For those of you who have been to the Peppermill, you are probably smiling at that.

As we were enjoying the food and the view, one of those Billboard Trucks rolled by with the image of the three escorts on it. The airport guest smiled, then laughed.  He did not believe that they were still using “That” image.  He then asked my client if the one girl was still getting paid.  According to him, she was. I was curious why only one out of the three was still getting paid.

Know Your Worth

My client was all too eager to share how that image got to be and that it’s still being used today. Some twenty years after it was taken.

It was a one-time shoot. The escort business was new in Vegas, and he didn’t expect to be in business long before the casinos would shut him down.

So he took the first three girls who were not busy that day and offered them $2,00 each.  A couple of hours later, two of the girls signed the release, took the money, and he never saw them again.

The one in the middle was a smart one. She was also one of his best money-makers.   She was good at what she did and knew she was worth every dime (so did he). So when she turned in her release, she changed it to an annual payment with no expiration date.

He told me he figured, “Why not?” He will be shut down soon, so let her have it. And he did.  However, instead of being shut down, he was bought out by some guys with Italian names for a lot of cash.  A LOT of cash. This was before the money laundering regulations of today. And it was Old Vegas.

He said he used to get a Christmas card from her every year. Thanking him for the opportunities he gave her and the yearly checks. He said she married, settled in Colorado, and used the money for her daughter’s college fund.

Think about that. Here we are, thirty years later, and she is still getting paid (to the best of my knowledge) for that one photo you see going down the Strip every night.

It’s not much if you think about it. $2,000 a year for a photo that is probably making them millions. However, taken over time, it did pay for her kid’s college education!  Whereas the other two girls probably blew their one-time check in a matter of a couple of days and forgot all about it.

So now you know the story behind the image you see driving down the Strip every night. Not earth-shattering, but it makes seeing the trucks a bit more fun. It’s also a simple lesson in knowing your worth. Not being afraid to let those you are working with know your worth and never being afraid to speak your mind before you sign an agreement. You, too, could be getting paid every year for thirty years for something you did in one afternoon!

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